Advertising Vs. Marketing Majors: What's the Difference?

Advertising and marketing are related majors with key differences. While advertising is a part of marketing, they are actually two distinct disciplines. The various majors available in marketing and advertising reflect these important differences.

Advertising is the act of getting the word out to consumers about a product or service. Marketing is the larger process of successfully selling products or services to the consumer from start to finish. Marketing may begin as early as the research and development stage and involves market research, product development, pricing, sales strategies, distribution, advertising and public relations. Advertising, therefore, is only one part of the marketing process.

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